Visibility creates opportunity
One little insight that I stumbled on early in my career. Believing this dramatically improved my life.
Marketings role is to drive revenue FIRST.
I don’t know exactly how to explain it but it has been called the “Koka Effect” where I identify a niche and can become omnipresent to the entire industry on that topic.
I build campaigns that leverage content marketing, social media, marketing automation to pull buyers through your sales funnel.
Data drives insights and when you can effectively measure and predict the data, you can scale a company quickly
Building the Start-up of YOU
I help professionals build a personal brand that attracts attention.
From CEOs to Start-up founders and professionals from every role and industry. Build the start-up of YOU
Everyone has a personal brand.
If I ask 5 of your friends and family who you are, that description of you is your brand.
Instead of letting serendipity become your personal brand, take control of your career by becoming the CEO of Me Inc.
My methodology has been leveraged by 1000’s of professionals around the world.
Substance > Style
I believe that real success comes from adding value in excess of whatever you ask for in return.
That operating principle has led to some amazing projects over the years with amazing companies like Linkedin, Hootsuite and Slack.