A couple weeks ago I had a great opportunity to sit an exclusive social media forum with the people running some of the brightest minds in social media. InsideView was invited to the Emergence Capital (@emergencecap) offices. The keynote was by @briansolis & featuring execs from @virginamerica @razorfish @lithiumtech @zuberance.
During a great lunch of ahi tuna and other great noms, I was able to talk to some of the VCs about social media. They knew I had only been with the company for a short time but they were supportive and it was nice to talk about my plans for running inbound marketing. After eating the small group went into the conference room and sat down for the keynote by Brian Solis.
What I learned
Listen…listen…listen. There are many things I can do in social media and I am in a position to do most of them but what I wasn’t doing enough of, or had built a strong enough skill set around was listening exercises. I did the noob stuff like set Google alerts and even some other more basic things with Twitter dashboards to make sure I knew what was being talked about and where but I was clueless to all of the tools out there that could effectively open up my online ears more effectively. Even with all of the conversation about managing Twitter, Facebook and other social media channels, what stuck with me the most was my need to pull in 10X more information than I was putting out. I walked away from this forum with a much better perspective on what running a social media program was about and for that I am very thankful.