Cold Emails, Missing Sales People and the CTO of Amazon

By now you’ve probably heard about John Gabriango, the ill-informed sales professional that sent a (bad) cold email the Amazon CTO Werner Vogels.

When I first read the post, I cried a little on the inside. First because I know what it’s like to send cold emails and sometimes they backfire. Proper research and personalization was missed here. Second because it was clear “who” had sent the email. Front and center was the name of the sales person that delivered the ill-informed email.

Werner_Vogels_on_Twitter___Dear_John__I_know_your_targeting_algorithm_was_cheap_and_thus_not_perfect__but_I_suggest_to_ask_your_money_back_from_however_sold_it_to_you

I won’t debate if he should have anonymized the name or not, because in this case it will make for an interesting post.

At first I posted it to Facebook and the comments were good and then it was pointed out that there was no Linkedin profile for John Gabriango

Koka_Sexton_-_This_is_an_interesting_read__Last_week_when_I_saw___

So I had find out for myself and confirm it. Sure enough, no Linkedin profile. That wasn’t too surprising, Linkedin can hide profiles or put them into some server limbo at their discretion. Their Trust and Safety team are like digital S.E.A.L.S. so protecting the member would probably be a priority.

I could have stopped there. Maybe I should have. I didn’t. I ran the name of the email sender “John Gabriango” through Google and that’s when it got interesting. Only 10 results?

_John_Gabriango__-_Google_Search

Same for Bing.com and then another search engine. How could it be that the only results for this person are related to the story? That just seems really peculiar to me.

Is it possible that this is just another example of fake news making headlines?

I can’t find anything about this person online, which is a little bit of a red flag. I’m also surprised outside of mentioning his name, there is no other references to the character¬†from the media reports.

What do you think?

 

 

Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once the internet was created. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

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