Posts by Koka Sexton | Koka Sexton

Breaking Down the Buying Committee: How to Communicate with CEOs

Every business organization has final decision makers in place within every team. A project given a green light from the

As consumer buying habits change, so too do the strategies used to sell them products and/or services. In the past

“Man is only great when he acts from passion.” – Benjamin Disraeli (19th century British Prime Minister) As an entrepreneur,

Imagine an assertive salesperson and these images come to your mind ‒ pushy, can bend even an absolute truth, talkative,

When we talk about social selling, we inevitably think about LinkedIn as a major asset for building prospects. LinkedIn can

Transformation of self. I was once awe struck by this place. From the first time I logged in, I

When it comes to social media strategy, drawing the line between professional and personal can be puzzling. That’s because the

Content Marketing is one of the most important processes to understand when creating a business or brand. It is a

The role of a marketing leader is to spearhead the overall marketing strategy of a company’s product or service. It’s