Coming up for air.

It’s been about 6 months since my last post. I went from the unexpected job search to Owls to Unicorns, then went dark (for the most part.)

I started writing a 30-60-90 day post then got sidelined by a family emergency and then got lost for a bit. So, now, I’m coming up for air.

Starting off, Slack is amazing. From the simple things like a balloon at your desk on the first day, to epic movie time at lunch and even some good training. I wasn’t ready for the firehose of information. The learning curve is steep here. The business is growing fast and everyone needs to keep up. The good thing is that mistakes are expected and everyone is in the same boat (or rocket).

It’s been a while since I’ve been surrounded by so many people focused on producing great things. It’s really a fun environment. The Marketing team is a good group. We work hard and also have some time to have some fun.

I used to write more.

I used to post videos on Linkedin

I used to guest speak on podcasts

I used to tweet all the time.

I was so determined to hit the ground running that I stopped. There was no time for it. I had (still have) some big things to do and a team to lead through the maze but that’s the fun part.

Admittedly, I was a bit intimidated when I first hit the ground here. Building something from scratch and trying to get the ball rolling is never easy but I know I can do it. I’ve done it a few times on a smaller scale and the scale of this company is 10X anything I had experienced.

Gathering data and research, learning about the product andΒ our customers, led me to build out an initial content strategy that focused on a customer journey. Speaking of customers… Slack is so committed to customers that the support team responds to every tweet. EVERY ONE OF THEM. I’ve never seen that level of engagement at a company before.

I used Slack before, I thought I knew how it worked. Then from orientation, it was clear, I was barely scratching the surface. How Slack uses Slack is a testament of the potential of this platform. Becuase of my role, I live in Slack. I check email maybe 3x a week. Yes, you heard me correct. I only go into email 3 times during the week. Everything for the company is in Slack, transparent, searchable and actionable.

Now that I’ve found some footing, I’ll try to get into the swing of my normal routine. More posts, probably some more videos and I’ve started updating social channels a bit more often.

It’s all amazing and I’m excited to see how this looks in another year.


Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once buyers went online. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

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