To be successful in sales requires that you continuously work to build new relationships. Social selling can be enormously beneficial for directly reaching out to these buyers, while simultaneously persuading them to become your customer.
Needless to say, many salespeople and entrepreneurs become content after they have managed to collect a number of customers. This can’t be the case. You can never stop selling, and you must always be on the lookout for new leads and opportunities. Below, you will learn about the importance of always connecting with new clients.
1. Social Media Impacts Buyer Decisions
While social media is often utilized for entertainment purposes, it can be very effective for lead generation. In fact, studies have shown that certain age demographics are more influenced by social media than you might imagine.
Using social media can prove to be an effective sales hack, and can help to inflate your sales substantially.
Your network is your net worth.
– Porter Gale
2. Low Cost
As a social selling professional, it is important to consider your line of expertise. Most of you will use social selling for a few reasons, but it is almost certain one of those reasons is the low cost and investment. Marketing your product and services through social media can be very affordable, if not entirely free. Therefore, your overheads will be minimized and you will be able to maximize the revenue you receive from each potential sale.
This is yet another reason all businesses should add social media marketing to their business strategy. It offers a cost-effective way to connect with new customers.
3. Building Relationships
Social media platforms are all about helping people build relationships with an unlimited number of people. While this is great on a personal level, it can also be very beneficial to business owners and marketing companies. Consider the exponential effect of social sharing. If the average person can reach out to strangers and become friends with them, sales and media professionals can do the same thing for their businesses. In fact, this works for entrepreneurs, sales leaders and sales people alike.
By building relationships with social media members, you can potentially earn the community’s trust and eventually add them to your customer base. Once they become a customer, you will need to continue to attract their attention by providing them with relevant and interesting content, videos and images.
Keeping them engaged will be your biggest challenge, but it is possible, because thousands have done it before you and were very successful.
4. Educating The Buyer
While you’re at it, you may want to utilize your social media platform as a way to educate potential leads. Answer their questions and make them feel comfortable about your company and your product. Once their questions or doubts have been answered, they will be much more likely to invest in your products or services.
5. Drawing Traffic To Your Website
Once you create a solid customer base, you will need to begin working on funneling your potential leads to your website. The best way to do this is by making sure you regularly add engaging content to your website.
If your business website is connected to Facebook or LinkedIn, your customer base will have access to every post you create. The content must also be new and relevant, because no one is going to want to read the same article more than once. Top 10 lists and buying guides work very well, but be sure to add an image or video, as these will entice them to click on your content.
These 5 tips are just some simple ways that you can utilize social selling to effectively market your product and service to potential customers. All you need to do is reach out and connect to them at all times. Remember: Always Be Connecting.