Marketing professionals wonder what makes for a great mix of content. You can’t have a content strategy or blog strategy that is solely based around your product features and functionality. It will be too boring and the goal is to have people looking forward to the next time you hit the publish button. The team at LinkedIn Marketing Solutions has a model they follow that I feel is one of the best I’ve seen when it comes to content marketing best practices.
The idea is simple, think of your content strategy like a world class chef and break content into food groups that will feed your audience with the right mix of content that engages them, educates them and keeps them wanting more.
This infographic goes through the content marketing food groups and an example of the schedule you can follow to nourish your readers with the right mix of how-to, thought leadership and easily digestible content.