On this episode of The Salesman Podcast I am explaining how we can leverage content as a sales tool and the steps to becoming a genuine partner and valuable resource to your customers.
What you will learn in this episode: In this episode I share –
– Why content is the way to get in front of new prospects without spamming them
– How to implement a social selling strategy
– The importance of paying attention to the content your buyers are already consuming and giving them more of that