Become a valuable resource to your customers by using content marketing

On this episode of The Salesman Podcast I am explaining how we can leverage content as a sales tool and the steps to becoming a genuine partner and valuable resource to your customers.

What you will learn in this episode: In this episode I share –

– Why content is the way to get in front of new prospects without spamming them

– How to implement a social selling strategy

– The importance of paying attention to the content your buyers are already consuming and giving them more of that

 

Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once buyers went online. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

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