I recently was introduced to an application called Crowdbooster that measures Twitter data. I decided to give the application a try and see what it could offer. Setup was extremely simple, all I needed to do was sign into my Twitter account and the application did the rest.
I didn’t know what to expect so my expectations were low. I’ve been looking at other social media monitoring tools recently and I didn’t think Crowdbooster would be able to offer much in comparison but I was wrong. Crowdbooster gave me information that could turn out to be very useful.
This was an area that surprised me the most. I am using tools like Radian6 and Alterian SM2 and getting some decent information on the people retweeting my updates and even categorizing them based on influence scores. What Crowdbooster does that goes the extra step is allowing you to see how many impressions those specific ReTweets had. So not only can I know who the influencers are but how many times those tweets were seen. Obviously it would be great if everyone that viewed the update would click on it, that would equal a lot of traffic.
Not just a mass follow/unfollow tool, it looks like it will suggest people of interest based on criteria like keywords and follow ratio. I say ‘looks like’ because I couldn’t get it to work. Must be one of the tools they are still working on. (the downside of a BETA account.)
Best times to Tweet
What I am going to test is the analysis that the application gives to suggest best times to update. Looks like based on the data Crowdbooster collects, it shows what times will get the most exposure to your network. This would be very useful information for marketers to get the biggest ROI on Twitter.
Overall, the tool looks very useful and I’m interested to see the full product once its released. Good work Crowdbooster.