The Twitter service can and should be used by businesses. Both small and large companies can benefit from the additional branding and communication outlet Twitter offers. Technology companies understandably seem to be the most prevalent on the service. Embracing the internet through social media seems like common sense for businesses looking to add to their exposure and have additional interaction with their customers for both comments and suggestions.
There are many ways for a company to get into the social media world. Many choose to spend their time monitoring user groups on other sites to see what is being said about their product or service. The leaders are going the next step and setting up their own forum for communication.
Here are some examples of companies using Twitter and their reach.
http://twitter.com/delloutlet – 3007 followers
https://twitter.com/vmwarefusion – 1,376 followers
https://twitter.com/Gartner_inc – 2,483 followers
https://twitter.com/mozybackup – 162 followers
http://twitter.com/symantecnews – 60 followers
http://twitter.com/NetworkWorld – 675 followers
https://twitter.com/Oracle – 914 followers
Besides the obvious corporate branded profiles on Twitter, employees are also getting into the mix by supporting their companies by tracking what’s being said about them and helping with the conversation. Zappos the leading online shoe and accessories company is an excellent example of this.
Not only does the CEO of the company contribute with over 24,000 followers, the company has Twitter accounts set up for all of their employees and even has a special page on their servers for a live feed of what people are saying about them on Twitter.
With the open API of Twitter the possibilities are endless on how Corporate America can harness the power of Twitter to engage with people. Before you start thinking this sounds great but there is no revenue from these ventures, let me show you how Dell has made MILLIONS from Twitter.
Is your company using Twitter?
I'm Koka Sexton. Currently working at an awesome place called LinkedIn where I am developing the social marketing process. I am also a keynote speaker talking about social marketing and social selling.
About MeLeading the Social Selling movement by helping companies implement strategies that drive results. I've been leading social marketing and content strategies for the past several years.
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