Heading to Austin for the Spredfast Summit

spredfast summit austin linkedin

The LinkedIn social media teams are decending into Austin this week for the sold out Spredfast Summit. Besides having some amazing speaking session where we will be able to discuss everything from brand advocates and how to transform business into media companies, we are going to a great time meeting many people in the industry.

If you are planning on attending, I would love to meet with you and talk about ways you are leveraging social media, I might even let you in on a few secrets I have been working on.

Here are the sessions Linkedin will be a part of.

Top 5 Social Initiatives for Big Brands in 2014 (Connie Chan Wang)

Hear predictions from the world’s biggest brands on what will be their top initiatives in 2014 and how Spredfast plays a role in their social success.

The Newsroom: How Brands are Becoming Media Companies (Marisa Wong)

Breaking: Faced with a content surplus and a consumer attention deficit, brands need to deploy a content strategy that connects the right audience with the right content on the right channels. Panelists will report on key lessons from traditional media companies and the technology that make this transition possible.

Look Who’s Talking: Activating Brand Influencers and Advocates in your Social Programs (Koka Sexton)

Learn exactly what it takes to identify and activate a diverse group of brand influencers and advocates, from industry leaders, analyst and opinion makers to the passionate believers and vocal supporters of your brand. Discover secrets to advocacy success and potential pitfalls to avoid when launching a successful advocate marketing program.

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Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once buyers went online. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

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