How Does Sales Meet #SocialMedia

I created a video of InsideView a few months ago just before Dreamforce 2012 and just realized I never wrote a post about it so I wanted to catch up.

It’s just a promo video to highlight the different social channels for InsideView with a lead into how sales has evolved. Social media is (or should be) part of every sales professionals process.

Social media is not just a playground for marketers anymore. Individual sales people are seeing the impact by accelerating sales cycles and building a bigger pipeline.

Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once buyers went online. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

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