How Does Social Media Impact #B2BSales

Leveraging social media to connect with prospects and customers in a meaningful way.With the ultimate goal of leveraging the network togenerate leads and build a sales pipeline while accelerating sales cycles.

It seems like every week a new research paper or set of statistics is coming out that adds more validation to the art of Social Selling. One of the most compelling statistics I have seen on the topic of social media and sales is “65% of businesses are already using social media in their sales efforts.”

The Slideshare I created has a TON of great stats and resources for sales managers and other Social Selling practitioners.  Also wanted to highlight the people that have helped contribute to the success of the “What is Social Selling” content.

Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once the internet was created. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect. He is the founder of Social Selling Labs.

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