Effective marketing can bring a whole host of benefits to your business. With that in mind, we take a look at everything you need to know about how to create a marketing strategy.
If you look around at the many types of marketing strategies, you’ll be surprised just how many subjects are being covered. In fact, because you can easily spend hours reading about techniques to make your site friendly for the search engines, it’s easy to become distracted from the key point of the lesson.
What’s the point of your strategy?
The point of your marketing strategy is your website’s purpose.
The purpose (i.e. the reason for the website) is the heart of your marketing strategy. If you know absolutely nothing about search engine marketing, you need to know the reason for the website.
Why do you have a website? To promote your business. To attract customers to your business. To get their contact information so you can sell to them.
In other words, the purpose of your website should be the key factor – as closely related to the content of the website as possible.
As it happens, there are three basic steps involved in creating a marketing strategy:
The first step involves developing a final marketing plan. This finished marketing plan document will help you and the business as a whole to turn a simple idea into something powerful.
The second step involves developing a detailed specific marketing plan based on detailed data about your business.
The final step is optimizing the marketing plan for its maximum impact.
If your business has a clear purpose every action should be in support of fulfilling that purpose.Koka Sexton
Having your business clearly defined will help you decide what type of marketing or outreach strategies are best for your business.
Deciding on a marketing strategy
The marketing strategy will be based on your business’s purpose.
If your business doesn’t have clear purpose, you’ll enjoy mixed results. As discussed previously, one thing you really want to be successful at is attracting customers to your business. Here, the goal is to add as many customers as possible to your list.
By giving your customers clear, relative information about your business, such as where you’re located, services, products, pricing, refund policies, and their concerns, you’ll be able to attract more customers to your business and help retain them – the reason why your business should be in the first place.
Once you’ve decided what type of marketing is best for your business, you should start developing your strategy.
Now, of course, the marketing strategy cannot be defined specifically for the business. It needs to be customized for every business, made only with this specific business in mind.
Often, website promotion begins by having your site submitted to various online directories or crawlers. After it’s been submitted, your website should be exposed to as many relevant audiences as possible.
The goal is to find visitors who already know about your business – whom may be looking for what you do, or who need to learn more.
This is also known as section marketing.
One tip is to do two different types of SEO. These are on-page and off-page optimization.
On-page optimization: This is the process of enhancing the structure of your website to maximize its effectiveness in attracting the right visitors. This is accomplished through two processes. On-page optimization begins with keyword research.
Off-page optimization begins with link building. Take the time to find one way links pointing to your website.
There are multiple reasons for your website. A personal site is one of them. But business websites are much more specific. They’re designed to promote a business e.g. selling a product, collecting visitor information for future market research.
Three steps to choosing marketing
Most marketing strategies require that you create an identification about your business, its products and services, and where your customers can trust their money. Then, you actually create a marketing strategy based on this identification.
The first question you need to ask yourself is the business’ motive, and the purpose of its site.
For example, a school teacher would generally create an research school site. She might create a research school site to help students find resources for their courses, or she might build the site for the school to provide students with study or research materials. These sites help her accomplish objectives.
Another business might offer professional services such as thriving marketing thrives. You’ll require a different business website strategy to market to this customer base. But if you understand your business, you’ll be able to determine the right website strategy for your business.
By looking at the web site strategy of your business, you’ll get a clear idea of what you’re trying to accomplish.