What I learned from using Linkedin video in 4 days.



I think I’ve found my video wings with Linkedin. Making promo videos for Instagram or Facebook was nice. A few Twitter videos from time to time. I really wasn’t committed to using video. “Who wants to look at me?” that’s what I figured. I was wrong.

I started by trying to gauge any additional lift with regular photos I take vs. selfies. I am not much of a selfie guy. That’s kind of changing too. What I found was that me looking at the camera had a slight lift over other pictures. That was encouraging but didn’t address the bigger question about wanting to watch me talking.

Instagram stories was my gateway drug into video. Quick clips where I had to have something specific to say. That was digestible and easy to do. The engagement on those is awesome. I met new people and had some great discussions, chatting back and forth with people.

Then Linkedin had to add video and I just HAD TO HAVE IT. 😊

So far I’ve put up 4 videos and with each one I learned something new.

Linkedin video #1

This was a mess and I’m ok with that. I was just honestly too excited to care about having anything insightful to say. 1 take.

Lesson:

Use landscape mode. Those black bars are gross.

 

LinkedIn video stories first look
https://www.linkedin.com/feed/update/urn:li:activity:6291392744757743616/

 

Video #2

A little bit better. Took me about 5 tries to get this done.

Lesson:

Use a mic. (duh)

I feel like I have to tell people what video number I’m on because there isn’t currently a way to catalog these or recall them quickly.

social selling how to use LinkedIn video 2
https://www.linkedin.com/feed/update/urn:li:activity:6291673540311687168/

 

Video #3

Much better. I appreciate the natural light. This only took 3 takes.

Lesson:

Tell a story wrapped in some information.

social sellng how to use LinkedIn video 3
https://www.linkedin.com/feed/update/urn:li:activity:6292745015890309120?utm_source=kokasexton&utm_medium=socialmedia&utm_campaign=kokasexton

 

Video #4

I found my groove. 1 take.

Lesson:

Tell the story. Ask questions.

digital sales how to use LinkedIn video 4
https://www.linkedin.com/feed/update/urn:li:activity:6293202798184009728/

 

 

Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once the internet was created. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

One thought on “What I learned from using Linkedin video in 4 days.

  • July 25, 2017 at 8:46 am
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    Great article! When was the video feature rolled out to you? I’m still waiting.

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