Social Selling Master Class
If you are just starting your career or if you are just learning something new, Linkedin is the worlds professional social network, and you need to be active on it.
Linkedin Mastery Program
Build a system that captures & converts your leads into customers on autopilot so you can create a reliable stream of recurring revenue
Introduction to social selling |
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| 1.1 | Adapting to a Shift in the Market | |
| 1.2 | Leveraging Tools to Understand Your Prospects | |
| 1.3 | Establishing Your Thought Leadership on social networks | |
| 1.4 | Using Social Networks to Identify New Clients | |
| 1.5 | Expertise that Will Influence Your Buyer’s Decision |
Linkedin Basics |
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| 2.1 | Introduction to LinkedIn Basics | |
| 2.2 | How to Create a New Account if None Existing | |
| 2.3 | Updating Your Privacy & Settings | |
| 2.4 | Benefits of Syncing Your Email and Calendar | |
| 2.5 | How to Sync Your Email and Calendar Accounts | |
| 2.6 | Exporting Your Connections |
Putting Your Plan in Place |
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| 3.1 | SMART Goals |
| 3.2 | The Playbook |
Understanding Basic Lingo and Navigation |
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| 4.1 | Introduction to Basic Lingo & Navigation | |
| 4.2 | Leveraging Your Connection’s Rolodex | |
| 4.3 | Connect with People You Meet | |
| 4.4 | People You May Know | |
| 4.5 | How Many Connections You Have | |
| 4.6 | Navigating the New Home Page | |
| 4.7 | Using the Help Center | |
| 4.8 | Free vs. Premium Accts | |
| 4.9 | Premium Accounts for Sales Professionals |
Profile 101 |
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| 5.1 | The Top of the Fold | |
| 5.2 | Choosing a Professional Profile Photo | |
| 5.3 | Using PowerPoint to Make Your Photo Pop | |
| 5.4 | How to Choose and Upload a Profile Banner | |
| 5.5 | Writing Your Professional Headline | |
| 5.6 | How to Optimize Your Location & Industry | |
| 5.7 | How to Customize Your LinkedIn URL | |
| 5.8 | Completing Your Contact Section | |
Building Out a Professional Branded Profile |
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| 6.1 | Creating Your Professional Brand | |
| 6.2 | Knowing Your Value Proposition | |
| 6.3 | SEO Explained | |
| 6.4 | Why You Should Optimize Your Profile | |
| 6.5 | Add & Arrange Sections in Your Profile | |
| 6.6 | Using View As Feature | |
| 6.7 | How to Write a Killer Profile Summary | |
| 6.8 | Filling Out the Experience Section | |
| 6.9 | Using Box.Com to Create and Share Links | |
| 6.1 | 0 When & How to Showcase Your Projects | |
| 6.1 | 1 Add Published Work to Your Publications | |
| 6.1 | 2 Completing the Education Section | |
| 6.1 | 3 Completing the Additional Information Section | |
| 6.1 | 4 Managing Your Skills & Endorsements | |
| 6.1 | 5 How to Request and Add Recommendations |
Tracking & Engaging Your Prospects |
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| 7.1 | Introduction to Tagging & Note Taking |
| 7.2 | Using the Relationship Tab to View Contact History |
| 7.3 |
Using Tags to Organize and Communicate With Connections
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Leveraging Company Pages |
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| 8.1 | Leveraging Company Pages |
| 8.2 | Companies You Are Connected To |
| 8.3 | Company Pages in Your Network |
| 8.4 | Using Company Pages for Complex Sales |
Advanced and Saved Searches |
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| 9.1 | The Power of Search |
| 9.2 | Advanced Search for 1st Degree Connections |
| 9.3 | Advanced Search for 2nd Degree Connections |
| 9.4 | New Connections Through Saved Search |
| 9.5 | Backdoor to Connections |
Networking and Client Referrals |
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| 10.1 | Do Not Connect & Forget! |
| 10.2 | Who Has Viewed My Profile |
| 10.3 | Outstanding Connection Requests |
| 10.4 | Building Rapport with New Connections |
| 10.5 | Networking and Client Referrals |
| 10.6 | Networking Over Coffee |
| 10.7 | Five Things You Want from Your Clients |
| 10.8 | Client Recommendations |
| 10.9 | Giving Recommendations |
| 10.1 | Client Internal Introductions |
Publishing a Post on LinkedIn |
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| 11.1 | Publishing on LinkedIn |
| 11.2 | How & Why to Create a New Post on LinkedIn |
| 11.3 | 7 Elements of an Effective Blog |
LinkedIn Groups |
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| 12.1 | Why They Matter |
| 12.2 | How to Find and Join LinkedIn Groups |
| 12.3 | Using Groups to Create New Connections |
| 12.4 | Spearfish Marketing |
| 12.5 | A Final Message from Koka Sexton |
