How I’m using social media to find a job.


It was just before the Christmas holiday when I starting hearing the rumors. Something was happening at Hootsuite and there was a good chance that my role along with the roles of my team were going to be let go. Not because of anything we did, the company was just moving in a different direction.

It was a bit of a rumor mill for about a week or two but eventually, everything came to light and it was clear that I would be out of a job in January.

No hard feelings. It was unexpected but given the context, it was the right decision.

It sucks. I won’t lie.

But I have learned through training and my professional career a very important phrase.
Adapt, improvise and overcome.
It’s a model for success.

“Vulnerability accelerates trust”

So I went into creative mode. I had a finite runway and resources (money, time…) to work with but an infinite well of ideas I could run with to optimize the process.

So I got to thinking. How can I make finding my next job like any other campaign I’ve done.

Project Hire Koka

I needed a hashtag #HireKoka [check]

The next step was to create the asset. Now, I was thinking of writing a post, but I had to do something out of the norm, at least for me.

So I created a video. The problem was the original video was 5 min. That was too long.

I needed something my connections would be able to watch in under a minute and had to have a clear call-to-action.

This is what I ended up with.


The next component had to activate my networks in some way. This was the most important and ultimately the riskiest.

Important because I know the success rate of finding a new job leveraging your connections vs. trying to go about it solo. My time at Linkedin taught me a few things.

Risky because such a public display of vulnerability and requesting help could backfire. A good friend I was talking to at the time told me “Vulnerability accelerates trust”.

Activating the network

Knowing how the viral loops on a network especially one like Linkedin worked, I figured I could leverage the system and get a decent amount of reach.

What I underestimated was how amazing my network really was and how wonderful my connection are across every network.

hirekoka LinkedIn video

To add an extra bump to the update I wanted to use a new LinkedIn feature that lets you target your update to a group of people with specific skills.

The issue I ran into was that the video file on my phone wouldn’t go natively into the LinkedIn app so I had to go to plan B which was YouTube.

I pushed the update to each of my networks and then crossed my fingers and ran some errands, mainly so I wouldn’t hover over the screen waiting for the first comment or like.

It moved fast. It started with the updates getting engagement, then the messages/DMs from friends and text messages.



Building on the narrative

Then I followed it up with an update. I got my first rejection email.
Ultimately it was best that I didn’t get this job.


I really wasn’t sure if people were going to be interested in a regular update on the search but as you can read in the comments, most people are being very encouraging.

As much of an inconvenience as this is, I am comfortable with my ability to be employed. So its just a matter of finding a new role and more importantly, the RIGHT role.

Thanks again for all of my friends for helping me along the way.


Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once buyers went online. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

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