It was just before the Christmas holiday when I starting hearing the rumors. Something was happening at Hootsuite and there was a good chance that my role along with the roles of my team were going to be let go. Not because of anything we did, the company was just moving in a different direction.
It was a bit of a rumor mill for about a week or two but eventually, everything came to light and it was clear that I would be out of a job in January.
No hard feelings. It was unexpected but given the context, it was the right decision.
It sucks. I won’t lie.
But I have learned through training and my professional career a very important phrase.
Adapt, improvise and overcome.
It’s a model for success.
“Vulnerability accelerates trust”
So I went into creative mode. I had a finite runway and resources (money, time…) to work with but an infinite well of ideas I could run with to optimize the process.
So I got to thinking. How can I make finding my next job like any other campaign I’ve done.
Project Hire Koka
I needed a hashtag #HireKoka [check]
The next step was to create the asset. Now, I was thinking of writing a post, but I had to do something out of the norm, at least for me.
So I created a video. The problem was the original video was 5 min. That was too long.
I needed something my connections would be able to watch in under a minute and had to have a clear call-to-action.
This is what I ended up with.
Important because I know the success rate of finding a new job leveraging your connections vs. trying to go about it solo. My time at Linkedin taught me a few things.
Risky because such a public display of vulnerability and requesting help could backfire. A good friend I was talking to at the time told me “Vulnerability accelerates trust”.
Activating the network
Knowing how the viral loops on a network especially one like Linkedin worked, I figured I could leverage the system and get a decent amount of reach.
What I underestimated was how amazing my network really was and how wonderful my connection are across every network.
To add an extra bump to the update I wanted to use a new LinkedIn feature that lets you target your update to a group of people with specific skills.
The issue I ran into was that the video file on my phone wouldn’t go natively into the LinkedIn app so I had to go to plan B which was YouTube.
I pushed the update to each of my networks and then crossed my fingers and ran some errands, mainly so I wouldn’t hover over the screen waiting for the first comment or like.
It moved fast. It started with the updates getting engagement, then the messages/DMs from friends and text messages.
I am looking for the next place to have an impact.
Our networks are our best chances at connecting to opportunity.
Its just a matter of finding a role and more importantly, the RIGHT role.#HireKoka https://t.co/SmxnrzOYlV
Building on the narrative
Then I followed it up with an update. I got my first rejection email.
Ultimately it was best that I didn’t get this job.
I really wasn’t sure if people were going to be interested in a regular update on the search but as you can read in the comments, most people are being very encouraging.
As much of an inconvenience as this is, I am comfortable with my ability to be employed. So its just a matter of finding a new role and more importantly, the RIGHT role.
Thanks again for all of my friends for helping me along the way.