As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. It’s hard to see when you are on the ground being tactical and pushing out campaign after campaign in a high tempo environment. But it’s important to take a step back at least once a QTR to see how the needle has been moved. The impact becomes even more apparent at the end of the year when you look at everything. Since I started at InsideView in 2010 the goal has been to put a dent in the sales ecosystem around the company and the product. Up to recently my mission was to do this through social media.
I’m impressed and proud of the social marketing team at InsideView for the innovation and results that have driven market leadership and a quantifiable revenue stream from social media. The fact that we cracked the code on generating a predictable lead generation and ultimately a revenue source from social media like Twitter is a HUGE accomplishment and taking that education to the next level in 2013 will be EPIC!
I wanted to share what a social marketing machine looks like from a 10,000 foot level. This is the dashboard of 2012 using Sysomos for all mentions of InsideView excluding mentions from the InsideView brand.