Social Media Moments at @InsideView

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. It’s hard to see when you are on the ground being tactical and pushing out campaign after campaign in a high tempo environment. But it’s important to take a step back at least once a QTR to see how the needle has been moved. The impact becomes even more apparent at the end of the year when you look at everything. Since I started at InsideView in 2010 the goal has been to put a dent in the sales ecosystem around the company and the product. Up to recently my mission was to do this through social media.

I’m impressed and proud of the social marketing team at InsideView for the innovation and results that have driven market leadership and a quantifiable revenue stream from social media. The fact that we cracked the code on generating a predictable lead generation and ultimately a revenue source from social media like Twitter is a HUGE accomplishment and taking that education to the next level in 2013 will be EPIC!

The ROI of Social Media

I wanted to share what a social marketing machine looks like from a 10,000 foot level. This is the dashboard of 2012 using Sysomos for all mentions of InsideView excluding mentions from the InsideView brand.

Beside the shear volume of engagement on Twitter (So amazing) I compiled a list of the Top Blog Posts for Sales and Social CRM in 2012 that is posted on the InsideView blog.


InsideView social media hashtags

insideview social media cloud


Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once buyers went online. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

One thought on “Social Media Moments at @InsideView

  • December 31, 2012 at 10:47 am

    Great use of Sysomos, and congrats on the successful year!
    Hope 2013 is just as great!

    Sheldon, community manager for Sysomos & Marketwire

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