Social selling is not a mythical creature. Social selling is not just a buzzword. Leveraging social media as a sales professional is ultimately going to make the difference in your career. Either you’re in an industry like Tech where social networks are already being used heavily or you are in a more traditional industry where social networks have not caught up yet. Either way you either have to be involved with some type of a social selling methodology because it’s the norm or you have an opportunity to get ahead of the competition by diving in now.
You want to be the single point of reference for your industry.
I recently had the opportunity to speak at Sales Stack 2015 a Sales Hacker conference on the topic of social selling along with Ken Krogue and Jill Rowley. There were many topics discussed during the hour long panel but the one that resonated the most with the crowd was around the question of where do tools like Linkedin and Twitter fall into the buyer/seller cycle and what strategy is best used.
A social selling methodology with LinkedIn and Twitter is bigger than just sales prospecting. Leveraging social media as a sales professional should continue after the opportunity is created and even after a deal is closed. Social selling is more than just finding new buyers, its about keeping the customers you already have.