The History of Social Selling Old vs New
Bubba Page from QuotaDeck put together this cool infographic that explores two eras in the history of sales that share a common name: social selling. Social selling is highly in vogue right now, so we contrasted the current era against the original era of social selling in the 1940s and 1950s.
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The History of Social Selling Old vs New – Bubba Page from QuotaDeck put together this cool infographic that explo… http://t.co/i2hpdWOYGN
This is a great infographic – but I would like to submit that the “then” of social selling as depicted is merely smart salesmanship. I believe the true beginnings of social selling are rooted in what many call direct selling – the sales of products and services, person-to-person (think Avon, Tupperware, etc.). Direct selling is based on building relationships, and is now supplemented by social media as a tool. I think today’s “social sellers” could learn a lot from direct sellers about relationship building, and direct sellers could benefit by taking some lessons from seasoned salesmen who know how to close a deal.
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Now: Creating more warm leads RT @OkmulgeeFivewar RT @kokasexton: The History of Social Selling Old vs New | http://t.co/faD0JQ0JYK
Social selling then & now – two eras in the history of sales from @QuotaDeck via @kokasexton http://t.co/xgntcLyOl3
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How has “social selling” changed over the years? Check out this awesome #infographic by @KokaSexton! http://t.co/cEptiTnIWg
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