Speaking: @Salesforce LIVE Using social connections to turn prospects into customers.


I’m happy to announce that on July 24th at 12PM PT, I will be speaking on a live webcast from the Salesforce.com studios in San Francisco along with Jill Rowley. You might remember the Salesforce Live event from last year “Social Media for Sales with Salesforce” Ashish Vazirani of ZS Associates, Nasi Jazayeri of Chatter.com and Jamie Domenici of Salesforce.

This time along with Jill Rowley, I will talk about the topic “Using social connections to turn prospects into customers.” Though I’m not the biggest fan of the word “prospects” it’s just a matter of semantics. One of LinkedIn’s core values is Relationships Matter and it also happens to be the theme for the year, so it’s very fitting to have a webcast that talks about the importance of your professional relationships and how they can help you in sales.

It’s amazing to me to see social selling getting so much exposure, I believe it has finally hit a tipping point and companies can no longer ignore the importance of  social networks in the sales process. With LinkedIn now over 300 Million Members building your professional network and being able to access the right people, and build relationships with them is so much easier than it was just a few short years ago.

Salesforce has been a great partner in the education process and has helped spread the word in so many ways. This is going to be a webcast you will want to attend.

The most successful B2B salespeople are putting the power of the Internet and social selling to work, building closer customer relationships than ever before. They’re growing their own high-quality pipeline and closing more deals.

These skills are no longer a “nice-to-have”. They’re an absolute requirement for sales team and sales rep success in today’s highly competitive markets.

Join our discussion with Koka Sexton, Sr. Social Marketing Manager at LinkedIn, and Jill Rowley, Social Selling Evangelist. Learn the skills top salespeople use to turn prospects into customers.

Find out how to:

  • Drive sales through personalized marketing efforts
  • Increase the quality of your own pipeline — yourself!
  • Make sense of the customer crystal ball that is social media
  • Retain happy and loyal customers




Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once buyers went online. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

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