Spreading the word about social marketing at LinkedIn

A few months ago I packed a bag and went to the Spredfast Summit to moderate a panel on Activating Brand Influencers and Advocates. It was a great event and a fun session to moderate. The more I use Spredfast the more I like it. There are so many features I am still learning about and they just updated the analytics to give even more insights into social activity.

While I was there I got to sit in the Spredfast studio and talk about social marketing at LinkedIn and how Spredfast has made the process of different departments managing separate channels seamless.

LinkedIn on Centralizing Corporate Social Programs with Spredfast from Spredfast Social Management Plat on Vimeo.

Koka Sexton of LinkedIn talks about how LinkedIn uses the Spredfast Social Relationship Platform to help the social network have one central platform for all corporate social activity and how LinkedIn is proud of building a social business from the inside out.

Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once buyers went online. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

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