After a long and stressful 8 weeks of unemployment I am happy to say I found a place and a position that couldn’t be a better match for me. Countless resumes sent, at least 100 emails and dozens of calls with recruiters and it all came down to a job posting on LinkedIn. I’ve done a lot of stuff over the past 10 years for my employers and I’ve found that marketing and specifically how it applies to social media is a huge interest for me. Spending on business-to-business (B2B) marketing and advertising has regained the momentum lost in 2000 and 2001, and the Internet is causing shifts in advertising and marketing strategies. Online spending in the category is forecast to hit $2.4 billion this year, while spending in older media decelerates. Social Media is a medium that is no longer a testing ground but a place where any company big or small can make a huge impact with their customers. – emarketer
I’m taking the role of Inbound Marketing Manager for a company called InsideView. For those of you that have never heard of them before, InsideView is a Sales 2.0 leader, bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity. They were founded in 2005 by pioneers of the SaaS, CRM and Content industries to take advantage of the convergence of social media and enterprise applications. Their sales intelligence application, SalesView, continuously aggregates and analyzes relevant, executive and corporate data from thousands of content sources to uncover new sales opportunities.
This is exciting for me, with my obvious addiction to social media, landing a position where I can focus all my time and energy on building a company’s social media engagement and online content is a welcome adventure. Just getting this job was an adventure so I can only guess what it will be like to actually start working with them. I found the position and originally applied soon after leaving the last job, after a few days I got an email from the recruitment agency saying “Thanks but you were not selected.” and I thought that was the end of it. After a couple weeks I got a phone call from the agency saying that they are re-reviewing applicants and I was selected for further screening. That’s the first time that has happened to me. I wasn’t sure what to make of it but I figured I was already in talks with some other prospects and it would be nice to have another one to talk to.
After the first call with them though, I was hooked. Their product is the #2 most popular application for sales people using SalesForce CRM of all time. They were just added to IDC’s Innovative Software Companies Watch list, under the Social Business Solutions category and have been growing at a fast pace. Really, every sales person should be using an app like this and SalesView has a free product. Since they are a socialprise application (a term coined buy the InsideView CEO) having a deep footing in social media is a key focus for the company. There were a couple other phone calls with other members of the team and then I was invited to their offices in San Francisco to meet them in person and talk with Umberto Milletti the CEO. Their office is located along with a very large online gaming company Zynga (Farmville and Mafia Wars) so the entire building offered a very comfortable geeky feeling.
All indications were that I was good for the role. I was still working on another company that was moving things along but I was sure that of the two positions, this is the one I wanted more. I got the offer letter and had to make a decision. Don’t get me wrong, it wasn’t a hard one to make but getting this tweet made it even easier.
You could see this as trivial but it speaks volumes to me about the character of a company when the CEO is engaged this much in a hiring process. Unless the world ends I’ll start next week and I’m sure there will be an update about that also.
This was their intro to DreamForce 2009