Top Social Media Updates from Dreamforce 2013

dreamforce 2013 df13 social media


I am a huge Dreamforce fan. This is my 3rd Dreamforce and every year its bigger and more exciting. I am awe struck at the sheer volume of attendees and the fact that Salesforce has outgrown Moscone Center and now controls meeting space in 3 separate hotels.

This is by far the most work I have put into a social marketing campaign. Images, links, and speaking sessions had to be coordinated to drop at specific times through the day. (more about that after the event)

I did a quick analysis of about 13,000 twitter updates to see who was getting the most exposure in social media and made a word cloud of them (above).

Dreamforce 2013


Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once buyers went online. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

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