Hootsuite came to San Francisco a few months ago to film a piece on social selling. It was an awesome opportunity. What I wasn’t expecting was Evan Aagaard the video producer to arrive with a full crew and some fancy equipment. We filmed for about an hour and what they released was amazing (of course I’m biased). This is the final product called “The Art of Social Selling”.
video description: Social media is transforming the sales game and LinkedIn is one of the big reasons why. If you’re a B2B sales pro, you know the world’s largest professional social network has become one of your most important resources.
We sat down with LinkedIn’s Sr. Social Marketing Manager and social selling evangelist Koka Sexton to discuss how innovative sales organizations are leveraging the social web to find leads, develop relationships and speed up the traditional sales cycle.