New video: The Art of Social Selling

Hootsuite came to San Francisco a few months ago to film a piece on social selling. It  was an awesome opportunity. What I wasn’t expecting was Evan Aagaard the video producer to arrive with a full crew and some fancy equipment. We filmed for about an hour and what they released was amazing (of course I’m biased). This is the final product called “The Art of Social Selling”.

video description: Social media is transforming the sales game and LinkedIn is one of the big reasons why. If you’re a B2B sales pro, you know the world’s largest professional social network has become one of your most important resources.

We sat down with LinkedIn’s Sr. Social Marketing Manager and social selling evangelist Koka Sexton to discuss how innovative sales organizations are leveraging the social web to find leads, develop relationships and speed up the traditional sales cycle.

Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once the internet was created. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect. He is the founder of Social Selling Labs.

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