In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and Wordpress. They were never updated and basically collecting dust.
I started with Twitter since I seem to live in it. I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company. Basic stuff but I had to start somewhere. 300 tweets later I am at 325 followers and growing a little every day. Now I would be happier if I had 3000 but I wont complain about some modest growth. There are some contributing factors like the company already maintaining the corporate @paragonsoftware profile. There is a strategy to having multiple profiles for the company, I'll explain that in another post.
In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market. Since it feels like I have 4 other jobs with the company, social media is not a full focus of mine, I am glad to see that the little ...