Social Media affects on sales people
Sales people and companies that have not embraced the help of social media to promote their product/service and gather addition leads are missing the boat. This is not a medium that is only for tech companies, though that seems to be the early adopters. Social media really has no demographic since anyone has access to it and everyone from entry level people and executives use them. Look at LinkedIn. They have one of the largest communities of professionals from every industry and most if not all of them are engaged with the network they keep.
Bill Caskey wrote a piece about this a while back. I was just going through the RSS feed. Though he talks more about the podcasting piece of social media which is a great way to produce something one and get visibility by thousands, there are also many other ways.
Your selling strategy should be to educate your prospects to the pains/issues they have that they don’t know they have. Every selling process or procedure should do this. What better way to do this than through podcasting or internet audio where your sales strategy is to help them see their problems–and help them see YOU as a solution to them?
The truth is you can use podcasts, video and even platforms such as FaceBook, LinkedIn and other websites to help educate your customer as to why you are a solution they should choose. I made a couple separate posts about this called marketing 2.0 part 1 and part 2.
As a sales or marketing person, I can not stress enough that you keep up on the trends. What new tools are being made available. Chances are if you are missing the boat, your competition is not. It’s always a race to get customer mindshare and the more means you have at your disposal to do it, the better.
You, as a sales professional or sales manager, had best get hip to what’s happening online to your company/products/customers. And how to use this knowledge to grow your business. There are several vehicles in SM. Here they are, in no order.
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