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social media metrics

6 Social Media Metrics You Should Be Looking At

By Koka Sexton On January 23, 2013 · 8 Comments

There are hundreds if not thousands of metrics you can track in social media. So how do you decide on which ones you want to focus on? I guess that depends on what results you are most interested in.

I’m pretty vocal that if you’re measuring fans and follower growth as a [...]

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social-selling-puzzle

The Rise of #SocialSelling

By Koka Sexton On January 14, 2013 · 5 Comments

 

Figured it was time to talk about social selling on my blog and not within the walls of Social Selling University or InsideView.

The Rise of Social Selling

I don’t know if anyone can claim to have created or invented “social selling” even though I was a part in [...]

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the_office_nbc_image_dwight__1_.jpg

3 Social Media Apps Every Marketer Should Use

By Koka Sexton On February 13, 2012 · 3 Comments

If you are responsible for monitoring and engaging with your Twitter community, here are a few applications that you should be using. These applications and some elbow grease from you and your team will provide results like what I posted earlier on how social media engagement drives new followers. I wish there was one app that [...]

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insideview followers jump at engagement

Social Media Engagement Drives More Followers

By Koka Sexton On January 21, 2012 · 1 Comment

A few weeks ago I tasked the team to pay closer attention to the community we have developed on Twitter. The goal was to see if being more engaged with our community would drive more fans and followers. It seems like common sense but I wanted to test it out just to make sure [...]

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Heading to Social Media Plus

By Koka Sexton On November 14, 2011 · Leave a Comment

This week I’m going to be in Philadelphia speaking at the Social Media Plus business summit. I was accepted as a speaker and will talking about Leveraging Social Media for B2B Sales Teams.

SocialMediaPlus will consist of 21 seminars on real-world topics that will help you walk away [...]

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How to Activate Your Facebook Timeline [video]

By Koka Sexton On September 23, 2011 · Leave a Comment

This is gold for those of us that heard all the hype around Facebook Timeline and can’t wait to see the changes to Facebook.

Here’s how it works: Facebook Timeline looks like a Tumblr blog, letting you scroll vertically through all the biggest moments in your life–maps of where you’ve been, pictures, [...]

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marketo

Social Media for Sales Teams [video] Marketo TV

By Koka Sexton On January 21, 2011 · Leave a Comment

At Dreamforce 2010 I was asked to join Marketo as a speaker to discuss InsideView, Social Selling University and the use of social media for sales teams. As a sales person that used social media and now managing the social media for a company (InsideView) there is a major desire [...]

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Hootsuite added some stuff last night

By Koka Sexton On January 11, 2011 · Leave a Comment

Hootsuite was down for a bit last night. I wish I knew ahead of time but thats water under the bridge. Just before going to bed I figured I’d check in again and to my surprise it was up and there was some new stuff that caught my eye. So yes, I had delay sleep [...]

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Crowdbooster Review

By Koka Sexton On January 5, 2011 · 1 Comment

I recently was introduced to an application called Crowdbooster that measures Twitter data. I decided to give the application a try and see what it could offer. Setup was extremely simple, all I needed to do was sign into my Twitter account and the application did the rest.

I didn’t [...]

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7 Secrets of Social Media Conversion

By Koka Sexton On December 18, 2010 · Leave a Comment

Found this infographic looking for reference materials for next week. http://unbounce.com/infographics/7-secrets-of-social-media-conversion-infographic/

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An Education in Social Media

By Koka Sexton On October 18, 2010 · 2 Comments



A couple weeks ago I had a great opportunity to sit an exclusive social media forum with the people running some of the brightest minds in social media.  InsideView was invited to the Emergence Capital (@emergencecap) offices. The keynote was by @briansolis & featuring execs from @

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Director of Social Media

By Koka Sexton On May 28, 2010 · 3 Comments

In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. They were never updated and basically collecting dust.

I started with Twitter since I seem to live in it. [...]

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StumbleUpon – The force is strong with this one

By Koka Sexton On October 10, 2008 · 3 Comments

StumbleUpon is one of my top traffic generators. Besides the visitors that come directly to your domain, most traffic is generated by search engine results or some other type of search. Social media sites and online bookmarking sites are another way to explode your traffic. I started paying attention to my StumbleUpon traffic after [...]

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