There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. It was [...]
I am on Twitter a lot. I’m searching, tweeting on one of my few accounts, digging through other peoples lists and reading through hundreds of profiles a week. Thankfully I get paid for it or Twitter would have been my undoing. When putting together the Corporate Social Media Reading List, one of [...]
Every business or marketer that is using social media should know it’s more about listening to the community than it is to broadcast to them. It’s not hard to figure out by looking at the Twitter profile if the person running social media is more interested in a conversation or just promoting [...]
About MeJust a guy having fun with the internet. Learning ways to leverage social media to drive leads and revenue for B2B. Always looking for new ideas and engaging with other geeks.
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