About Me
Koka Sexton
Global Social Selling
I am honored to be one of the most recognized social experts in the technology industry. With ten+ years of sales experience and a passion for social media, I have become a leading mind of social selling, a topic that I promote through global speaking engagements and customer trainings. My expertise extends beyond my knowledge of social networks like LinkedIn, Twitter and Social applications into my skill at employing them to drive lead generation, create new opportunities, and engage customers.
Skills Level
What I Do
Social Selling
Learn the best practices. Leveraging social media like LinkedIn and Twitter has proven results for sales professionals.
Speaking Opportunities
Hire me to speak about social marketing trends, emerging networks, social selling best practices and social business tips.
LinkedIn Training
Connecting the worlds professionals to make them more productive and successful. Let me show you the way to get the most value from LinkedIn.
Social marketing
Every campaign should have a layer of social engagement. From discussions on Twitter to advanced tips on using content to fuel social capital.
Portfolio
Experience
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Jan, 2015
LinkedIn, Inc.
Group Manager, Content and Social Marketing
My mission is to create content for LinkedIn members that helps them become more productive and successful.
✐ Content Marketing Strategy
I will be building the first team focused on content marketing for the consumer marketing group with the the goal of teaching our members how to get the most out of LinkedIn.
From students to job seekers and the corporate employee, my mission will be to share the best practices and supporting data that can help all of our members transform their dreams into reality by using LinkedIn to build their professional identity, build a valuable network and gain the knowledge to be successful.
⌨ Social Marketing Strategy -
Feb, 2013
LinkedIn, Inc.
Global Sr. Social Marketing Manager
My role is to help build and evangelize the use of LinkedIn as a sales and marketing tool for companies. By educating people on best practices of using LinkedIn we are elevating the role of sales professionals and companies that want to stand out from the crowd. Every time that we get a LinkedIn member to think of their profile outside of the context of a resume and more like their reputation online we are rewarded by watching people transform their companies and careers.
✐ Content Marketing Strategy ⌨ Social Marketing Strategy ★ Social Selling Evangelist -
Oct, 2010
Insideview
Social Marketing Strategy
The biggest success was creating Social Selling University. It was an amazing project where I was able to build a community of sales people that wanted to learn more about how to use social media applications like LinkedIn and Twitter for sales. I managed the Marketing Dept with a focus on activities of inbound lead generation, social media strategy, content marketing, corporate branding and customer lifecycle marketing to achieve market leadership, revenue goals and supporting the companies up-sell and cross-sell initiatives. I developed the social marketing strategy through multiple networks like LinkedIn, Twitter, Facebook to build brand awareness, engagement, lead generation.
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June, 2009
Paragon
Corporate Communication - Business Development
Built media relations through press releases, articles, calls with writers and analysts during product and program launches. Worked closely with PR agency to schedule and follow up on current PR activities. Executed company social media goals by building communication strategy around the company blog, Twitter, Facebook and LinkedIn outlets and provided new content for each profile. Defined social media structure for US offices and Germany building a worldwide branding platform with distributed profiles. • New content generation for multiple online sources • Marketing strategy across multiple regions • Community development and management
Background
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Dec, 2010
Founder
Social Selling University
Masters in Social Selling, Social Media for Sales and Marketing. We created Social Selling University to educate sales and marketing professionals about social media in the business world. We believe social media is the most influential segment of the business world today, so we have set out to show companies and individuals how social media can help them improve their business. Through Social Selling University, organizations of all industries and sizes learn to develop powerful social media campaigns and strategies. SSU partners with industry experts and leading organizations to bring you the most current and meaningful social selling tips.
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May, 1998
Military Police
United States Army
Honorable discharge in 2006. Designed tactical operations and procedures for team and squad size elements to promote mission success and insure safety. Unit focus was specifically positioned around three man team or squad sized field operations outside of secured areas. I led a team of three soldiers providing leadership and motivation. Maintaining accountability for their actions through high tempo activities of patrols, mission planning, physical security and support of other branch and multi-national forces operating in and around Baghdad.