Challenge the Guesswork and Ineffective Strategies
If you are a content marketer, you’ve probably felt the pain of guessing what content will drive the biggest ROI for your content strategies. While “gut-feelings” have their place, data-driven insights are the key to successful content marketing strategies – and AI-driven content strategizing helps you make the most of those insights.
We’ve all seen the impact of AI on our daily lives and the projections show that AI is only set to become more widely used in marketing and sales, with nearly 60% of those surveyed for the Demandbase eBook: The State of AI in B2B Marketing forecasting a moderate to revolutionary impact of AI on current marketing and sales performance.
AI-driven insights provide the potential to unlock exponential benefit and accelerate the pace of growth in marketing, sales, and innovation – here’s how you can unlock those benefits for your B2B content strategies.
Introducing Data-Driven Content Strategy Excellence With AI
Content strategizing has always been a game of intuition and guesswork. Sure, we’ve tried countless A/B tests to discover which emails get the most opens, and which social media messages generate the most engagement. But by the time we get sufficient data to draw a conclusion, sometimes it’s too late – and so, we go back to guesswork.
But what if there was a way to get AI-driven data insights into our content strategies at the initial planning stage, and use this data to optimize our strategies throughout the content and campaign lifecycle? There is a way, and it’s available to all!
“AI-driven insights provide the potential to unlock exponential benefit and accelerate the pace of growth in marketing, sales, and innovation – here’s how you can unlock those benefits for your B2B content strategies!”
By leveraging AI to enable data-driven content strategizing, we can analyze customer data and use it to effectively target customers, optimize for SEO, and test & track content effectiveness in real-time.
This means that instead of relying on guesswork, we can make informed decisions before launching our campaigns, and use AI to optimize for best performance during the actual campaign.
All of this affects how quickly and efficiently companies can reach their marketing goals, and inevitably leads to enhanced ROI on marketing investments.
“By leveraging AI to enable data-driven content strategizing, we can analyze customer data and use it to effectively target customers, optimize for SEO, and test & track content effectiveness in real-time.”
Unlock Growth With AI
I understand the importance of having the right tools in place to take full advantage of AI-driven insights and unlock growth opportunities. Our consultants can help you stay up-to-date on the latest trends in AI, build and implement customer segmentation solutions, and provide ongoing optimization throughout the entire content journey.
From segmenting customers for personalization, to creating and testing content, our team has been able to help clients unlock growth and double their ROI through data-driven strategy and optimization.
We’ve put together a few articles dedicated to exploring the potential of AI-powered content strategy to help you get started. Check them out:
- Building an AI Based B2B Content Marketing Strategy https://www.kokasexton.com/b2b-content-marketing-strategies/
- How AI is Disrupting the B2B Marketing Agency Model https://www.kokasexton.com/how-ai-is-disrupting-the-b2b-marketing-agency-model/
- Boosting Performance with Content Marketing https://www.kokasexton.com/boosting-performance-with-content-marketing/
- Unlocking Growth: How AI is Revolutionizing Sales for High-Growth Companies https://www.kokasexton.com/unlocking-growth-how-ai-is-revolutionizing-sales-for-high-growth-companies/
- From Vision to Visibility: Startup Founders’ Guide to Accelerated Growth with AI Content https://www.kokasexton.com/from-vision-to-visibility-startup-founders-guide-to-accelerated-growth-with-ai-content/
- Unveiling the Power of AI in B2B Content Creation: A Journey of Innovation https://www.kokasexton.com/unveiling-the-power-of-ai-in-b2b-content-creation-a-journey-of-innovation/
- B2B Content Marketing: Pioneering AI Excellence in Marketing https://www.kokasexton.com/b2b-content-marketing-pioneering-ai-excellence-in-marketing/
I want to be a part of accelerating your growth and leveraging the power of AI and analytics to help you get there. Our team of experts can help you craft a data-driven content strategy and get the business results you need with AI.
Our proven track record and industry connections will help you drive success with content strategies and foster relationships with AI partners to help you stay ahead of the game.
Request a consultation today and let’s talk about how AI can influence your content strategy and drive success.