It’s no secret that manual processes are a burden for marketers. Whether it’s checking data accuracy between two tools or manually entering content, it takes up both time and resources. So, what can be done to create a better content workflow?
Content marketers can move away from mundane manual workflows to focus on higher level tasks and engaging strategy work.
Recent surveys suggest that less than half companies are leveraging AI capabilities into their current marketing technology solutions, while 21% are not even aware of the capabilities.
Streamlining Content Workflows with AI
Incorporating automation and artificial intelligence into content workflows can help marketers save both time and resources.
“With AI for Content Marketing Workflows, achieving a streamlined process is within reach.” –Mary Smith
AI can help decode complex data points and identify patterns quickly. That data can help optimize campaigns and predict customer behavior to detect opportunities for outreach, optimization, or personalization.
Marketers can explore AI-enabled content creation tools and technologies to help automate time consuming processes. AI-driven tools can identify trending topics and concepts to build campaigns accordingly.
Word association, semantic analysis, recommendation engines and more can be beneficial in targeting campaigns and engagement strategies.
Leverage Info from these Articles
Want to learn more about bringing AI into your content workflows? Here are a few articles filled with insights and recommendations:
- How AI Powers Content Workflows
- The Benefits of Using AI for Content Marketing Workflows
- Guide to AI for Content Marketers