The Art of Social Selling video

4 years ago I had the opportunity to be featured in a video for Hootsuite called the Art of Social Selling. At that point I was very focused on the need for sales peoples to start building their social profiles and connect with decision makers online.

Now, I am an Owl and work for Hootsuite, so it just made sense to remake the video and update the content. As much as I had been focused on the need for sales professionals to move from resume to reputation, now the focus is on how visibility creates opportunity.

The concept is a core belief and the first part of the social selling methodology. Visibility creating opportunity is what I would call a universal truth. In every context it holds true and if sales professionals can adopt it, they will build their professional brands, identify, connect and engage with more buyers on social networks.

Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once buyers went online. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

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