Tuesday, December 5, 2023
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Koka Sexton

Marketing – Content – Leadership

Author: Koka Sexton

AI 

10 Content Marketing Hacks to Skyrocket Your Reach

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10 Content Marketing Hacks That Will Explode Your Reach

Content marketing is an ever-evolving industry, and now more than ever, it is becoming a strategic and important part of any B2B organization’s marketing mix. Studies show that 71% of B2B marketers believe the importance of content marketing has increased over the last year, and having and executing a documented content marketing strategy correlates with greater success.

Are you looking for innovative tactics to grow your content marketing reach? In this article, we’ll uncover ten ingenious content marketing hacks that are sure to drastically expand your reach and maximize your presence online.

H1: Optimize Your Distribution Channels

The right distribution channels are key to helping you reach your audience. Studies have found that in-person events saw a big resurgence, with 49% of marketers using them vs 19% last year. Surprisingly, these events drove the best content marketing results. It’s also important to note that video continues to be the most popular form of content, with 75% of marketers using it and 78% planning to increase their investment in the next two years.

Social media/community building also saw more investment this past year, with 57% of marketers investing more time and money into them compared to 37% in the previous year. On the other hand, use of paid content distribution declined from 81% to 67%, with paid social (most notably LinkedIn) continuing to dominate in the paid space.

H2: Craft Compelling Content

When it comes to creating compelling content, it’s important to ensure that it’s relevant to your target audience and speaks to their interests and needs. Studies have shown that 61% of marketers lack the right content technologies or aren’t using them effectively. This is an opportunity for you to stand out by leveraging the right content technologies to create personalized, impactful content for your audience.

Leading challenges for many marketers are mapping content to buyer journeys, aligning sales and marketing, and measuring content effectiveness consistently. If you can find solutions to these challenges, you’ll be well on your way to crafting compelling and effective content.

H3: Engage With Your Audience

Finally, engaging with your audience is essential for content success. When creating content, it’s important to ask yourself – Is this content going to be relevant and interesting enough for my target audience? Will it provide real value to my readers?

Marketers want more budget, staff, access to subject matter experts, better technology, and improved metrics to measure performance. By investing in the right technologies and resources, you’ll be able to create more content that resonates with your audience and increases engagement.

Just remember, content marketing is a long-term marathon, not a sprint, and if done correctly, it can be a powerful tool for creating connections with your target audience and growing your reach. Follow the hacks outlined in this article and you’ll be well on your way to becoming an industry-leading content marketer.

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
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10 Things I Learned from the Book Atomic Habits that Made Me a Better B2B Marketer

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10 Things I Learned from the Book Atomic Habits that Made Me a Better B2B Marketer

As a B2B marketer, career advancement requires continuously learning and growing. And that means honing existing skills and cultivating laser-focused habits. Fortunately, with the right tools and guidance, you can be an even more effective and results-driven professional.

That’s why I was so intrigued when I discovered James Clear’s Atomic Habits. This book revealed the secrets of mastering small decisions and ultimately, defining a path to success. Here are 10 things I learned from it that made me a better B2B marketer.

H2: Establish Keystone Habits

Keystone habits are the behaviors that, when changed, have a ripple effect, helping you automate other positive habits and ultimately, define a path to success. For me, that meant I needed to establish a daily routine and embedded habits that I would stick to.

H2: Understand the Power of Small Wins

Atomic Habits taught me the power of small wins — the importance of breaking down the larger tasks you want to achieve into small steps and taking one step at a time. This strategy helps boost motivation and productivity, as it becomes easier to stay on track and accomplish the bigger goal.

H2: Leverage the Principles of Continuous Improvement

The book illuminated the benefits of continuous improvement. Rather than trying to accomplish an ambitious goal in one go, it advised breaking it down into smaller chunks and making gradual progress over time. This strategy can be a valuable tool for B2B marketers, as it allows us to make lasting changes gradually and keep ourselves motivated.

H2: Develop Healthy Habits

Atomic Habits helped me find balance in my life. It taught me the importance of making healthier decisions and establishing a long-term outlook. It also provided useful guidelines for practicing mindfulness, such as scheduling time for personal activities and avoiding multitasking. Following these practices has improved my mental and physical health, helping me become a better B2B marketer.

H2: Commit to Long-Term Goals

The importance of setting long-term goals is a lesson I learned from Atomic Habits. The book taught me that setting long-term goals — rather than short-term ones — is an effective way to make progress over time and stay motivated in the process. I’ve learned to set realistic goals that I’m passionate about, so that I can stay focused and committed to the tasks at hand.

H2: Cultivate a Growth Mindset

Atomic Habits reminded me of the benefits of having a growth mindset — being open to learning and shifting perspectives as new information arises. This mindset is important for B2B marketers, as it allows us to experiment with different approaches and think strategically about our goals.

H2: Prioritize Self-Care

Self-care is an essential component of success. The book suggested simple steps that I could take to prioritize my mental, emotional, and physical health. I’ve adopted many of these suggestions, such as scheduling regular breaks, getting enough sleep, and eating nutritious foods. Taking care of myself has made me a more productive and motivated marketer.

H2: Celebrate Accomplishments

Atomic Habits reminded me of the power of celebrating small accomplishments. It taught me that every day, I should take a few moments to recognize and appreciate the progress I’ve made. This has helped me stay motivated and reminded me of all the success I’ve achieved so far.

H2: Track Progress

Another lesson I learned from Atomic Habits is the importance of tracking progress. I’ve found that keeping a close eye on the metrics that matters most to me is essential for staying on track with my goals and improving my performance.

H2: Pursue a Balanced Life

Atomic Habits also emphasized the importance of pursuing a balanced life. It reminded me that life is more than just work-related tasks and that I should make time for the hobbies and activities that bring me joy. Now, I’ve developed a healthy relationship with my work and have a better understanding of how to prioritize my tasks for better results.

Atomic Habits was a game-changer for me and turned out to be an invaluable source of guidance. From cultivating laser-focused habits to leveraging the principles of continuous improvement, I was able to become a better B2B marketer. And I know you can too. If you’re looking to enhance your skills and elevate your performance, I highly recommend giving it a read.

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