Always be Connecting. The ABCs of #Business

To be successful in sales requires that you continuously work to build new relationships. Social selling can be enormously beneficial for directly reaching out to these buyers, while simultaneously persuading them to become your customer. Needless to say, many salespeople and entrepreneurs become content after they have managed to collect a number of customers. This can’t be[…]

Digital marketing

Marketing Campaigns That Convert

The concept of marketing has become firmly established in our lives over the past decades. We can surely consider that using various marketing tools is a necessary condition to build the business and to make it succeed. Providing product or service, you need to meet the needs of your target audience, to identify customer pain[…]

Webcast__Social_Selling__Rethinking_Sales_with_Social_at_the_Core_-_Salesforce.com

Talking Social Media for Sales with Salesforce

This week I was given the opportunity to speak on a SalesforceLIVE event with Ashish Vazirani of ZS Associates, Nasi Jazayeri of Chatter.com and Jamie Domenici of Salesforce. I had a great time. It was amazing how polished and professional the production was. We had some great discussion and I learned a lot about how[…]

Influencer-Marketing-Koka-Sexton

Influencer Marketing 101

Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities[…]

LinkedIn’s Latest Gift to Sales and Marketing

This week LinkedIn announced a couple new features that got me a little excited. Check out the blog post A More Personalized LinkedIn Homepage for all the details. What I wanted to share was focused on the new analytics and insights a member has around the engagement of their updates. We now have the ability on a[…]

The Rise of #SocialSelling

  Figured it was time to talk about social selling on my blog and not within the walls of Social Selling University or InsideView. The Rise of Social Selling I don’t know if anyone can claim to have created or invented “social selling” even though I was a part in creating Social Selling University, I[…]

koka sexton social selling training

Why I Started Social Selling

Several months ago I had the opportunity of being on my second Salesforce Live broadcast “Using social connections to turn prospects into customers“. Truely an awesome experience. It’s the closest thing to being on TV in my professional life. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. As I[…]

Jab Jab Jab Right Hook Book Review #JJJRH

I’ve been looking forward to this book ever since I met Gary Vaynerchuk. Late last night my Kindle sent me a message that the book was available and I started reading it. This is the best book from Gary Vaynerchuk yet. I am a huge fan of the Thank You Economy and thought it would[…]

Leadership 101

“I will not send troops to danger which I will not myself encounter.” —-The Duke of Marlborough I believe that the only advantage that the great leaders have over the good leaders is that GREAT ones will stand on the field with their men. We need leaders who are not just willing, but are inclined[…]