Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Are you a business marketer looking to maximize your efforts? If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. By utilizing this[…]

Leveraging social media to reach a wider audience

If you are looking to gain a wider reach and increased visibility to a larger audience, leveraging social media can be a great tool. By utilizing this powerful platform, you can reach potential customers, build relationships with your existing customers, and keep your brand top-of-mind. Social media gives you the opportunity to engage directly with[…]

Always be Connecting. The ABCs of #Business

To be successful in sales requires that you continuously work to build new relationships. Social selling can be enormously beneficial for directly reaching out to these buyers, while simultaneously persuading them to become your customer. Needless to say, many salespeople and entrepreneurs become content after they have managed to collect a number of customers. This can’t be[…]

Demand generation funnel

Demand Generation: 6 Proven Strategies To Grow Your Revenue

Suppose you’re taking a new product to market. How can you find potential customers? Where do you direct your marketing strategies? What should you do to align your marketing and sales teams? This is where demand generation comes in. What Is Demand Generation? Demand generation answers a fundamental question: How can I make my target[…]

Content-marketing

Content Marketing Posts You Should Read

Here are some of the top content marketing posts I found this week. Many of these are great marketing resources that you will want to bookmark and use as reference materials as you build you content marketing strategies for 2015. From agencies to thought leaders these posts have a ton of information for you to[…]

Digital marketing

Marketing Campaigns That Convert

The concept of marketing has become firmly established in our lives over the past decades. We can surely consider that using various marketing tools is a necessary condition to build the business and to make it succeed. Providing product or service, you need to meet the needs of your target audience, to identify customer pain[…]

Webcast__Social_Selling__Rethinking_Sales_with_Social_at_the_Core_-_Salesforce.com

Talking Social Media for Sales with Salesforce

This week I was given the opportunity to speak on a SalesforceLIVE event with Ashish Vazirani of ZS Associates, Nasi Jazayeri of Chatter.com and Jamie Domenici of Salesforce. I had a great time. It was amazing how polished and professional the production was. We had some great discussion and I learned a lot about how[…]

Influencer-Marketing-Koka-Sexton

Influencer Marketing 101

Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities[…]