social business

Building a Social Business

Last week InsideView held it’s first user conference called the Insider Summit. It was a lot of work and a bit stressful to pull it together. It all worked out and it was great to see so many customers in one place all wanting to hear the plans for InsideView and the were using Twitter to[…]

social selling puzzle

The 5 Main Secrets of Social Business Marketing

Most organizations currently use the traditional business set up, which gives the executive ultimate control over business operations. That means that the executive makes all the critical business decisions alone. This is a relatively good business strategy although for it to function excellently; the executive has to be exceptionally good and experienced. A much better[…]

LinkedIn’s Latest Gift to Sales and Marketing

This week LinkedIn announced a couple new features that got me a little excited. Check out the blog post A More Personalized LinkedIn Homepage for all the details. What I wanted to share was focused on the new analytics and insights a member has around the engagement of their updates. We now have the ability on a[…]

#LinkedIn GSK2014 was a Blast

Life at LinkedIn, it’s a lot of hard work with sprinkles of amazing experiances. That’s what Global Sales Kickoff was, an amazing experiance. Last week thousands of sales people from around the world decended on San Francisco to attend an event like no other I have ever been part of. Part training, part reunion and[…]

Corporate Social Media Reading List


I’m a huge fan of social media. I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. I try to follow the trends and news around social media as best I can. Really more of a hobby and fascination to me than anything else. I would have loved to get a job in something social media related but that quest always evaded me. That is until recently. I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family.

Knowing that getting into social media and doing it right was needed, especially for a technology company, someone had to step up to the keyboard. That someone was me. I created the Twitter profile and a Facebook page and started looking for inspiration. I know my way around the popular sites. I’ve grown a healthy network of friends and followers. What I needed was a crash course on corporate social media tips so I did what any self respecting geek would do and typed it into Google.

What I found were a collection of sites and posts that spoke to my social media needs. I’m not Howard Stephen Berg but I could probably learn a few things from him. After scouring the internet for information, this is the super list of social media posts that I came up with as a reading list.

  1. Building an Effective Business Profile on Twitter
    From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. In the same way that running a corporate or business blog is different from running a personal blog, running a corporate or business twitter profile is different from running a personal twitter profile.
  2. I find that most companies especially InsideView customers want to become social businesses in one way or another. What I mean by that is companies understand the need to open up social channels in places like Twitter and Facebook. They understand that their prospects and customers are increasingly leveraging social networks to share information and communicate with eachother. It will eventually be fatal for a company to disregard these channels of communication.
  3. Why Brands ABSOLUTELY DO Belong on Twitter
    From Mashable: Article discussing the benefits and value of brands using Twitter.

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