Talking Social Media for Sales with Salesforce

This week I was given the opportunity to speak on a SalesforceLIVE event with Ashish Vazirani of ZS Associates, Nasi Jazayeri of and Jamie Domenici of Salesforce.

I had a great time. It was amazing how polished and professional the production was. We had some great discussion and I learned a lot about how Salesforce is embracing social media across the entire organization and not just in the product line. The studio had about 7 cameras and we connected to Ashish over a video conference and it was like he was in the room with us. All in all, it was a great experience and I’d do it again.

The live webcast was put together in preparation for Dreamforce 2013. The topic was “Rethinking Sales wit Social at the Core” and we discussed how social is redefining businesses and how that translates into the sales profession.

The conversation covered everything from the definition of social selling to what the best practices are for companies and sales professionals that are seeing results from social media applications and collaboration tools.

I talked about Twitter but focused on the ways that LinkedIn is redefining how sales people become more effective by using the worlds largest professional network. I brought up the believe that the traditional cold call is dead and LinkedIn now makes them obsolete by using your professional connections in a way that makes warm introductions easy.

Here are some of the social media updates captured during the webcast.

Koka Sexton

Koka Sexton is a renowned expert in social selling. Some would say Koka Sexton is the reason social selling exists, he would say that social selling existed once buyers went online. A recognized expert in social selling that has produced revenue for B2B companies, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

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